Genre works
The above is an info graph I made in order to spread awareness and facts about my campaign in an easy to read format.
How to get Attention
Promotion Through Social Media
I used other forms of social media to promote my brand and get views on my pages.
Ex. my class twitter
Final Report
My campaign was to end Fitspiration which is a trend on social media that promotes a very strict image of health and wellness in a way that can be harmful to viewers self-esteem. The intention of my campaign was to get my audience to see the harmful effects of the pages and to promote body positivity, acceptance, and healthy eating habits. My genres were as follows, an Instagram page, a Tumbler page, and an infographic. My audience was centered around adolescence to a mid-twenties age range. This is because of both fitspiration and body positivity on the above ages. This audience is exposed the most and uses the tools that house the pages most frequently.
Fitspo is prevalent on social media especially Instagram which led me to my focused audience. The genres I selected were most appropriate because they are known to have an abundance of both fitspiration accounts and body positivity accounts. I knew that the audience I was targeting would be used to the format and the concepts if I campaigned using Instagram and Tumbler. The immediacy and straightforwardness of the sites capture the attention of my audience who is used to getting information in images with brief descriptions. The sites allow for people to search for exactly what they want to see hence making my pages easy to find and relatable. The rehtorical strategies involved considering who my audience was and what on what sites they would be located. I knew that fitspiration was prevalent on Instagram and Tumbler because they are image focused. Also, due to my research I realized the age group that was most affected was located on these domains. I took this knowledge and applied it to my research in order to create pages that would attract the right people and communicate my campaign. In order to create my project, I had to make my own pages on these domains. I had to use apps and websites, creating my own profiles and original content.
To get publicity for my campaign I followed accounts that were promoting similar concepts, I also re-blogged or re-posted unoriginal images from existing accounts. The use of hashtags on my
Instagram and Tumbler made it possible for people to search my page and find my posts. This also helped to effectively isolate the audience I was reaching out to. The infographic was promoted with the use of both social media domains as an original post. In addition, I added the links to my other accounts in my bios so that the following on one domain could see all my interpretations. I used two social media outlets, they took up most my genres because they are the home base for my audience. Each social media domain was covered in hashtags which resided at the bottom of each post. They acted as a summary to the post and wrapped up the main ideas of the account.
My most successful social media account was my Instagram, which does not come as a surprise because the is where the majority of my audience is located. It was easiest to get follows due to my hashtags and following accounts that promoted similar ideas. I followed bout twenty-five people on both accounts all in which promoted that same concepts. I promoted for about two weeks following, re-posting, searching, and liking to try and get attention to all of my accounts. When I did not get responses I started to follow more accounts and used more tags to get the attention of audiences who responded to similar accounts this was a successful solution.
This project was different from its base, project 2. In project two the content was very much research and fact based with very little appeals to emotion. In project three due to the ability to transform it into a completely new domain I was able to add more emotion and relatability. Project two was not meant for an audience. It was a basis for myself to gain knowledge on the subject. When composing my project three genres my focus was centered around my intended audience. Every decision I made was to ensure that I was effectively communicating my campaign for the benefit of my audience.
I had to construct each social media domain in a way that both got my research and facts across but also met the standards of the mode I was creating. The expectations of each project differed. Project
2 held the expectations
of a research paper while the expectations of project three were to fit into the social media norms.
Some special considerations needed to be made when creating project three which includes, how to attract responses, what the proper use of the sites used are, and selection of the mot vital and interesting facts. All in which helped ensured that my campaign was successful and that I would get responses to each domain. The most challenging part of project three was converting my existing research into images and relatable posts. A successful social media page is not text based and wordy, they are straight-forward and catchy. I had to make sure that when converting I didn’t lose my credibility but that I also stayed true to the expectations of each domain.
If I could give myself advice before starting project two I would tell myself to look deeper into the reverse of fitspo. So,
in addition to the negative effects and examples I would also write about the benefits of body positivity or non-exposure to fitspo. This would give me a better set up for my social media accounts. I struggled in the beginning to find ways of presenting my campaign without also looking like I was making another Fitspiration account. I kept attempting to juxtapose my pictures and captions which led to a confusing message and would have been an ineffective campaign. Had I written more about the benefits of not upwardly comparing I may not have struggled so much to find images and pick out the information that I wanted to share.